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Do You Have Research on Macro-Social Marketing?
Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by Ann-Marie Kennedy and Andrew Parsons, both of Auckland...
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The Sports Marketing Career of “Tex” Rickard
Library of Congress, Prints & Photographs Division Born in 1870, George Lewis “Tex” Rickard’s career path was far from traditional. He served time as a Texas marshal, prospected for gold in Alaska,...
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Book Review: New Strategies for Social Innovation: Market-Based Approaches...
Steven G. Anderson: New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor. New York: Columbia University Press, 344 pp. $105.00 (hardcover), $31.50 (paperback), $29.79...
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How Has Retailing Evolved?
From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their article “The Evolution of Retailing: A Meta Review of the...
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Identity and Entrepreneurship in California’s Medical Cannabis Industry
California’s medical cannabis industry operates in a legal gray area–while state law allows for the operation of medical marijuana dispensaries, federal laws still list cannabis as a Schedule 1...
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Breaking Bad Habits: How Marketing Incentives Can Lead to Healthy Food Choices
The rise of processed foods in the past century has brought with it a rising tide of health concerns. Obesity, heart disease, and diabetes have all been linked to diets high in fat, sodium, and sugar,...
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A One of a Kind Scholar and a Macromarketer
What is the Market? Is it a physical space where people come to buy and sell goods and services? Is it an economic force that pushes businesses to compete? Or is it a social space where our mental...
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Macro-Social Marketing and Gun Violence in America
Traditionally marketing has focused on how to change individual’s behavior in order to buy a product. What media strategies can increase sales, and how to associate values with products? With the...
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The Effect of Workplace Inspections on Worker Safety
Ling Li of the University of Wisconsin– Parkside and Perry Singleton of Syracuse University recently published in article in the ILR Review entitled, “The Effect of Workplace Inspections on Worker...
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Implications of Work Effort and Discretion for Employee Well-Being and...
Researchers and Authors Argyro Avgoustaki of ESCP Europe Business School and Hans T. W. Frankort of the University of London recently published in article in the ILR Review entitled, “Implications of...
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